Innovation and scalability as key tools
 for AndLight's rapid market growth

The Copenhagen-based AndLight company has for a while been the leading Nordic e-commerce retailer of designer lighting in Scandinavia. But the e-commerce platform is well on its way to realising its goal of becoming the biggest in Europe. Digital innovative concepts and new technologies have made it possible to succeed with 5 big market entries in 2020: United Kingdom, Spain, Italy, Belgium and the Netherlands. This means that AndLight now operates in 14 different markets in Europe - something which we're very proud of.

Within a couple of years, AndLight has managed to double its number of operating markets and the growing lighting business prides itself on being a one-stop-shop for customers who enjoy dealing with a single trusted retailer. This achievement has led to several Gazelle Price awards and a number of prestigious recognitions from ex. Google who praised their newly online customer experience tools in their Success Story where AndLight was used as a success case study.

Customer-focused digital initiatives

An obvious next step for AndLight to continue the thrilling development – both nationally and internationally - was to offer their customer’s another option to visit the newly opened physical showroom; this led to the launch of their virtual 3D showroom .

As argued by Casper Brix, the Head of Brand & Content: ”We believed that now, more than ever, it is necessary to give our customers a personalized digital experience which is adapted to customers in all markets. This is increasingly important as we’re moving towards a life in which our digital world and reality merge.” The virtual showroom was a natural continuation in the development of aspiring to be the best at what they do. But also, an innovative and highly technical next step that now has secured that all customers can shop and seek inspiration virtually in their showroom from anywhere and anytime around the world.

AndLight’s optimization of the digital user experience has made an outcome that is very satisfactory for the company’s global expanding and their virtual 3D showroom was the missing link in creating a unique platform with the best premises for finding a designer lamp - no matter where the customer is located. These user-friendly initiatives are the recipe on successful market growth and have been the driven force on soon-to-become the biggest retailer of designer lighting in Europe.

Take a look at the virtual showroom here or read Google's article about AndLight here .